The contemporary consumer can be reached more easily and is harder to reach at the same time: always online and connected, he can be tracked like never before. On the other hand, he is more critical and has even developed an immunity for your message. What do you need to do to get through to that consumer? How do you create your own “onlife” marketing?
CEO of Stardekk, Vincent Goemare, is one of the keynote speakers of this event. More info can be found on the website of RetailDetail: https://www.retaildetail.be/en/events/retaildetailcongress2017